WINSPIRE NEWS

Your destination for insight into the world of event fundraising, charity auctions and no-risk travel packages.

Fund-a-Need 101: 4 Steps to Execute a Smooth Cash Appeal

To pull off a successful charity gala, golf tournament, benefit auction and more, profits don't "just happen." Recently we discussed the need for fundraising events to create a profit plan that (1) keeps the focus on fundraising throughout the entire evening and (2) incorporates a wide variety of revenue streams. One income stream nearly every event should use is the cash appeal, also known as a fund-a-need, fund-an-item or fund-a-cause. Cash appeals have always been a staple of fundraisers and even more so recently, as studies show we're increasingly happier spending our money on memories and Experiences rather than things. Some people attending your event may feel they have enough "stuff" and aren't interested in buying more tangible goods. Nevertheless, they are there to support your cause. How can you capture donations from those who may be passionate about your mission but don't see anything on the auction tables they want to buy - or better yet, want to give in addition to their auction winnings? Enter: the cash appeal. Though this one income stream can have a huge impact on the night's revenue, we all know it's not easy to jump on stage and ask for cash. Fortunately, there are 4 proven strategies you can employ to make the task easier, efficient and ultimately more lucrative. Effective emotional trigger The "Ask" Bid Cards Three (3) Recorders For the scoop on all four of these critical cash appeal elements, read on.

  • 10 min read
  • Sep 13, 2016 7:30:00 AM

Fundraising Tip: Maximize your Silent Auction Revenue by Offering a “Buy It Now” Feature

When it comes to silent auctions, there is a common misconception with both auction planners and prospective bidders that there is one winner for each item. While that may be true for many items on a silent auction table, this is not the case with Winspire’s no-risk travel, entertainment and sports packages. Each of our packages has been developed so that they can be sold multiple times in a single event.

  • 1 min read
  • Jan 20, 2012 12:15:00 AM

December Give-Away Winner: Congratulations to Helena Anderson & Flying Horse Farms!!

We are happy to announce the winner of the December 2011 Donation Give-Away! Helena Anderson, President of the Anderson Companies in Columbus, Ohio is excited to be donating the American Airlines certificates to Flying Horse Farms to use in their 2nd Annual Beneath the Stars 2012 fundraiser on October 5th where 100% of this donation will help send a child to camp.

Fundraising Tip: Sell One Package to All of the Top Bidders

Several people bidding on the same package? Maximize your silent auction fundraising revenue by accepting the second highest bid and sell the package to the top two bidders. Then quickly go back to the third and fourth highest bidders who may well want to increase their bid slightly to be winners too! More happy winners, more excitement and more revenue for a great cause.

Fundraising Tip: When Asking for Donations Ask for a Second Item

When asking for donations many people don’t think of asking for a second item. Asking for that second donation can greatly increase your revenue in the auction because you can now sell the same item to two people in the auction and double your revenue. For example if you are able to secure two donated tickets to a major sporting event and sell them in your auction for $200, imagine if you had a second pair that you could sell to a second bidder for an additional $200. You just increased your net revenue from $200 to $400 just by asking for a second pair of tickets. When asking for the second item, many people will be more than willing to make the extra donation but you first have to ask.

  • 2 min read
  • Nov 21, 2011 2:01:00 AM

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