Your destination for insight into the world of event fundraising, charity auctions and no-risk travel packages.
Today we are very proud to announce the launch of the podcast Events with Benefits, Winspire's first foray into the world of podcasting! Together with co-hosts Renee Zau from DonationMatch.com and benefit auctioneer Danny Hooper, each week we aim to bring nonprofit staff, volunteers, event planners, PTOs and more a wide variety of cutting-edge insights into the world of event fundraising. The first 3 episodes are available free on iTunes and EventswithBenefits.com. Check out the sample topics and special guests we have on deck for the first 10 episodes... Fundraising Auctions with Jim Nye the Auction Guy, professional fundraising auctioneer Golf Tournaments with Holly Kennedy, CEO and co-founder of Kennedy Golf Tournament Legal Considerations with Mary Tovella Dowling, attorney at For Purpose Law Group Partnerships with Parker Pike, member of Board of Directors of San Diego Nonprofit Association Perseverance with Lynda West, nonprofit coach and mentor Thinking BIG with Noah McMahon, founder and CEO of Anonymous Auction Timeline Tips with Scott Robertson, professional fundraising auctioneer Mobile Bidding with Debby Roth-Bush, Relationship Marketing Manager at GreaterGiving Donor Development with Carlos Leija, Chief Development Officer at Orangewood Children’s Foundation Are Charity Auctions Dying? with Nelson Jay, professional fundraising auctioneer Each episode is 30 to 40 minutes long, making it the perfect way to brighten your daily commute, pass a lunch hour and gain a treasure trove of new ideas for your next event. To learn more, listen to the first few episodes and subscribe, click below: For more on how to listen to a podcast, the complete list of our first 10 special guests and topics, and...what exactly is a podcast?...read on. What is a "podcast"? A podcast is simply an audio file published on the Internet. There are countless podcasts spanning hundreds of categories from business to entertainment to true crime (ever heard of NPR's runaway hit Serial?) and more. In our case, Events with Benefits is all about nonprofits and fundraising.
To pull off a successful charity gala, golf tournament, benefit auction and more, profits don't "just happen." Recently we discussed the need for fundraising events to create a profit plan that (1) keeps the focus on fundraising throughout the entire evening and (2) incorporates a wide variety of revenue streams. One income stream nearly every event should use is the cash appeal, also known as a fund-a-need, fund-an-item or fund-a-cause. Cash appeals have always been a staple of fundraisers and even more so recently, as studies show we're increasingly happier spending our money on memories and Experiences rather than things. Some people attending your event may feel they have enough "stuff" and aren't interested in buying more tangible goods. Nevertheless, they are there to support your cause. How can you capture donations from those who may be passionate about your mission but don't see anything on the auction tables they want to buy - or better yet, want to give in addition to their auction winnings? Enter: the cash appeal. Though this one income stream can have a huge impact on the night's revenue, we all know it's not easy to jump on stage and ask for cash. Fortunately, there are 4 proven strategies you can employ to make the task easier, efficient and ultimately more lucrative. Effective emotional trigger The "Ask" Bid Cards Three (3) Recorders For the scoop on all four of these critical cash appeal elements, read on.
It's no secret that competition for charitable donations is very high. As a result, it is important for charities and nonprofit organizations to develop unique fundraisers that distinguish their group from other organizations competing for the same donor dollars.
From GreaterGiving.com Procuring auction items is hard work! Follow these tips to save time and procure items that will make you the most money. When you start procuring auction items, do you: A) Send out a general call to your school, church, or supporter network for general donations? B) Reach out to local businesses and ask for specific types of donations? C) Focus on in-demand items and request only those? Many organizations answer this question with A)—and end up with a silent auction that feels more like a garage sale. With B) and C), you save yourself and your auction committee time by collecting fewer items, making fewer packages, and putting only the best out on the auction tables.
Winston & Winnie slacking by the pool. By Alyce Lee Stansbury on tallahassee.com It’s summertime and the living is easy — or so it used to be. Early in my fundraising career, I looked forward to summer because the fundraising work slowed down and I had time to reflect, evaluate, organize and plan. Those days are over. Fundraising has become a steady 12-month blur of events and campaigns. Today, all the nonprofits I know are actively fundraising on a year-round basis. That said, summer is still a good time to position your nonprofit for greater fundraising success. Here are a few suggestions.
New guidelines for ethical fundraising from the Direct Marketing Association Nonprofit Federation (DMANF) define transparency and a clear mission statement as critical aspects to a successful nonprofit strategy. It all comes down to building a foundation of trust with donors, who expect the organizations they support to operate at high standard of ethics, regardless of financial results. Earlier this month the DMANF’s ethics committee and advisory board adopted the Fundraising Principles and Best Practices for Accountability in Fundraising [PDF], which outlines four "General Principles" for it's members to adhere to: Establish a clear mission statement describing what you do and why. This helps donors determine whether it is a cause they want to endorse. Act in a way that furthers your overall mission, including ethical use of resources that are consistent with the stated mission objectives. In your messaging to donors, accurately describe how you spend your money and how it follows the established mission statement. Comply with relevant laws and regulations at both the federal and state level. Also covered in the document is the use of funds and the cost of fundraising, which details how important fundraising is for acquiring and retaining donors both as a short- and long- term investment. Without this primary source of unrestricted financial support, nonprofits would fail at delivering their mission and no longer be viable.
By Gail Perry MBA CFRE on her blog Fired Up Fundraising Gail is a consultant, speaker, author and coach for nonprofit leaders Where do you look for potential donors? Here are some shortcuts to help you identify the right donor prospects who can take your cause to the next level. 1. If you need funding, go to your current donors first. They have already invested in you. They are “pre-sold” on your organization and on your cause so to speak. They’ve already voted with their money that they believe in you. Work for deeper relationships with these existing donors, and you’ll be more successful.
When it’s your job to come up with a clever way to raise copious amounts of money for your Nonprofit, it can become a daunting task very quickly if you’re stuck without the right fundraising auction ideas. It’s important to remember that above all, excited donors spend more money. So how do you get your donors excited? By offering exciting and unique no-risk auction items at your event. Whether you’re having an auction or raffle, finding a Nonprofit fundraising idea can be as simple as picking a theme. Luckily, almost any theme imaginable can be tied to a trip or experience of some kind. Casino Night? How about offering a trip to Vegas. Or for a more romantic ambiance, consider a trip to Paris. Many of the event organizers we work with actually form their charity fundraising theme around a unique experience we have available. Our team of professional Event Consultants has worked with countless Nonprofits around the United States and Canada to help them create the most successful charity fundraisers possible. They’ve just about seen it all and their experience has shown them what works and what doesn’t. When it comes to helping a Nonprofit find the best idea for raising money from their audience, your Event Consultant will draw upon their expertise with your target demographic, event type and attendance size.
Finding charity auction items that will bring in substantial sums of money for a charity event can be a challenging endeavor. Many event organizers simply cross their fingers and hope their legion of supporters will donate a decent assortment of products and services while they spend most of their time looking for one or two big-ticket auction items. By the time the event rolls around, they are often left with excessive amounts of uninteresting random knick-knacks and not enough charity auction items that their donors will want to bid on. We often get charity organizers who, after asking for donations all year long, worry donors will show up to their big annual fundraising gala or auction without the intention to spend big money. This is commonly referred to as donor fatigue, and can happen when the same repetitive auction items are offered year after year. This can be remedied by working on the quality and variety of your items. Keep in mind when it comes to the auction and raffle, you are offering donors the opportunity to walk away with something. You shouldn't feel guilty about putting desirable items in front of them to buy.
Winspire Winnie participates in Nonprofit Jeopardy By Vicki Blaze on Yahoo Voices TV game shows have been a huge success for many years, dating back to the 1970's and 80's with The Price is Right, Jeopardy, and Family Feud. More recent crazes include Do You Want To Be A Millionaire, Deal or No Deal, and Are You Smarter Than a Fifth Grader. All of these game shows have a few things in common - contestants, a host, prizes, challenges, anticipation, and humor. A game show event makes a great fundraiser or simply a school spirit event. Here are some tips to plan an evening where people can laugh out loud with their friends, family, teachers, and principal.
When it comes to silent auctions, there is a common misconception with both auction planners and prospective bidders that there is one winner for each item. While that may be true for many items on a silent auction table, this is not the case with Winspire’s no-risk travel, entertainment and sports packages. Each of our packages has been developed so that they can be sold multiple times in a single event.