Your destination for insight into the world of event fundraising and charity auctions.
With Giving Tuesday behind us, it's time to close 2016 strong. You know the impact of December giving is huge. In fact, CharityNavigator.org reports 31 percent of all annual donations occur this month! Today we'll look at one simple but commonly overlooked strategy for supercharging year-end revenue: running an online auction.
Can you believe there's just one week until Thanksgiving? With over half of nonprofits receiving the majority of their contributions between October and December, it's no wonder development departments across North America are turning their focus to year-end giving campaigns. The first milestone is Giving Tuesday, a global celebration of philanthropy on the Tuesday after Thanksgiving. This year it will take place on November 29, 2016.
With Halloween in the rearview mirror and Thanksgiving on deck, the holiday season is upon us - and with it, the warm and fuzzy feelings of family, gratitude and giving back. We recently provided 4 quick tips to raise money on Giving Tuesday, a global day of philanthropy that occurs each year on the Tuesday after Thanksgiving. For most nonprofits, this day kicks off a weeks-long year-end giving campaign.
Giving Tuesday—the latest iteration of post-Thanksgiving spending days (think Black Friday, Small Business Saturday and Cyber Monday)—is a global online movement dedicated to giving back. The occasion puts the spotlight on generosity, inspiring people around the world to invest in causes they believe in. Since its inception in 2012, more than $55 million has been raised to support over 10,000 participating organizations. On November 29th, 2016, your nonprofit will get the unique chance to engage a wide range of supporters with a Giving Tuesday campaign, setting the bar for the holiday giving season to come. There's only 41 days (6 weeks) left until the big day! Is your organization ready? Check out today's infographic to see the huge impact Giving Tuesday has on global philanthropy, then get 4 quick strategies for nonprofits of any size to tap into its momentum.
Fundraising is a foundation of the nonprofit world. All the stress and hard work that goes into a fundraising campaign or event is worth it...if you receive a high enough return on your investment. Using incentives ensures your fundraising efforts operate to their fullest extent. Today we’ll look at 8 practical strategies to "sweeten the giving pot" for your two most important segments of supporters: donors and your fundraising team (including development staff, volunteers, board members and more). Let's get started with incentives for those that fuel your mission: your donors.
Crowdfunding, which refers to any form of group fundraising, has been around for years. The term used to refer to entrepeneurs looking for angel investors and venture capital to launch their business, Shark Tank-style. But recently online crowdfunding sites have changed the landscape of individual giving. What is a crowdfunding site? Simply put, it's a fundraising page around which individuals and organizations create an online giving campaign. Donors can pay directly on that page using the website's own credit card processor.
Between procuring donated items, tracking logistics, securing sponsorhips, promoting ticket sales and more, we all know charity auction events are a lot of work. So why do we still hold them? Nearly all nonprofits would likely say it's because their organization or cause needs the money. However, research by the National Auctioneers' Association reveals the #1 reason 93% of attendees choose to buy a ticket is not to support your cause, but to HAVE FUN! On one hand, nonprofits need to make money. On the other hand, guests want to have a good time. How do we bridge that gap? Enter the "3 E's" of hosting a fundraiser that's both fun and profitable, as coined by benefit auctioneer Danny Hooper: 1. Entertain 2. Engage 3. Extract You may spend up to 12 months meticulously planning a lavish event that runs seamlessly... but without all 3 components working together, the night cannot meet its full revenue potential. Read on for more on the 3 E's and practical ways to incorporate these fundamentals in your next fundraiser.
Consignment travel packages can be extremely lucrative for your nonprofit, and one of the biggest reasons is the ability to sell incredible trips multiple times, at no risk to you. Doing so benefits your event in three ways: Increase revenue: Double, triple or quadruple your profit on a single package. It's a win, win, win: More happy bidders, but the biggest winner is your nonprofit. Capture secondary bidders: For every successful bidder there are typically one or two people who may have been bidding on the same item, but were unsuccessful. What happens to the money they were prepared to spend moments earlier? Doubling up enables your auctioneer to capture additional revenue from more people. Best of all, it's easier to pull off than you might think! There are virtually unlimited ways to sell multiple no-risk consignment travel packages at any point of your event timeline—before, during and after—that don't take any extra procurement on your part and cost nothing if they don't sell. Is your nonprofit reaching out for this low-hanging fruit? Read on for the strategies our nonprofit clients have used to double, triple, even quadruple their revenue on a single package to raise a lot more for their cause.
In this post: "Procure Buzzworthy Travel Packages in 2016" webinar recording and part 1 of our must-read Q&A. Most charity fundraisers are not complete without a dazzling live and silent auction. And for quality items that generate "buzz," drive ticket sales and raise bidding, travel is a proven charity auction bestseller—yet one of the most difficult items to procure. To the rescue: incredible Experiences reserved on consignment. In an informative and entertaining webinar, we teamed up with our friends at Greater Giving to explain how consignment travel helps you raise more money for your cause. Topics covered include: 3 reasons travel performs well in auctions How to host a procurement party How to procure travel packages 4 key strategies to consider when using no-risk travel...and more!
Success is where preparation meets opportunity. When it comes to event fundraising, nonprofit professionals know this all too well. In order for your upcoming fundraising auction to run without a hitch, you spend countless hours gathering items, scoping out the venue and training staff, volunteers and auctioneers. But smooth logistics only account for half the story. Perhaps the most important piece of prep work: getting donors ready for the big night.
Are you and your smartphone connected at the hip? If so, you're not alone: about 7 in 10 Americans (and nearly 9 in 10 millenials) currently own a smartphone, and that figure is expected to rise dramatically in 2016. Whether shopping online or scanning to pay, mobile phones are increasingly replacing wallets as the easier, faster and more portable way to make financial transactions. For charitable organizations, this means it's more important than ever to incorporate mobile technologies into their outreach and fundraising strategies. In fact, in 2015, the number of individual donations made through mobile devices increased 45% from the year before. And annual events like Giving Tuesday are presenting nonprofits with unprecedented opportunities to combine social media campaigns with easy mobile giving, connecting more and more people to their causes.