Your destination for insight into the world of event fundraising, charity auctions and no-risk travel packages.
"A little smile, a word of cheer, A bit of love from someone near, A little gift from one held dear, Best wishes for the coming year!" - John Greenleaf Whittier On behalf of all of us at Winspire, thank you for being an integral part of our Nonprofit community. This past year, our no-risk travel items appeared in 2,800 fundraising events, raising a record $5.8 million to fund charitable work around the globe. In 2017, we're more committed than ever to serving as a valuable information resource for fundraising professionals. Check out just a few of the projects we have on deck... Podcasts - Stay tuned for the launch of "Events with Benefits," a fun, informative audio series in collobration with leading industry experts like benefit auctioneer Danny Hooper Webinars - Registration is now open for two January webinars (timing your Live Auction and holding an effective Fund-a-Need) Social media - Join us on Facebook for Live videos, contests and more New resources - such as PowerPoint templates for your live auction Winspire News - We have more great content in the works, plus a new Donation Give-Away prize starting the first week of January We look forward to learning your stories, addressing your challenges and celebrating your successes in 2017. From our Winspire family to yours, we wish you every happiness this holiday season and throughout the coming year. Sincerely, Summy Lau Fundraising Editor, Winspire News firstname.lastname@example.org (949) 544-8556
With Giving Tuesday behind us, it's time to close 2016 strong. You know the impact of December giving is huge. In fact, CharityNavigator.org reports 31 percent of all annual donations occur this month! Today we'll look at one simple but commonly overlooked strategy for supercharging year-end revenue: running an online auction.
Can you believe there's just one week until Thanksgiving? With over half of nonprofits receiving the majority of their contributions between October and December, it's no wonder development departments across North America are turning their focus to year-end giving campaigns. The first milestone is Giving Tuesday, a global celebration of philanthropy on the Tuesday after Thanksgiving. This year it will take place on November 29, 2016. As discussed in our recent post, "4 Quick Tips to Raise Money on #GivingTuesday," ideally you've already been in contact with donors to raise awareness about this day. If so, you're in great shape to capitalize on this fundraising opportunity. If not, rest assured it's not too late to join in the fun. Read on for concrete tips and 9 real-life examples of landing pages that effectively capture year-end gifts. Build a branded donation landing page First, what is a landing page? It's a distinct, standalone web page built for one objective. Landing pages typically contain forms for capturing information, like email addresses for newsletter subscriptions or, for the purposes of this post, making a donation. Here are several best practices of building a branded Giving Tuesday page, and they apply to any donation page year-round. 1. Urgent Headline Right from the start, define the mission and goal of the campaign. Create a snappy tagline to explain your mission. According to web analytics platform Kissmetrics, people tend to read only the first 3 words and last 3 words of a headline when scanning. So you want to keep titles as short as possible.
With Halloween in the rearview mirror and Thanksgiving on deck, the holiday season is upon us - and with it, the warm and fuzzy feelings of family, gratitude and giving back. We recently provided 4 quick tips to raise money on Giving Tuesday, a global day of philanthropy that occurs each year on the Tuesday after Thanksgiving. For most nonprofits, this day kicks off a weeks-long year-end giving campaign. You may know the greatest amount of charitable giving occurs during the holiday season, but did you know donors that start giving in December are worth 52% more over time than those who start giving at other times of the year? Year-end giving is not only critical for 2016's bottom line - it sets the stage for years to come. Read on for an infographic that covers the latest trends in holiday charitable giving, including the top cities in America that see a double-digit increase in average donation size during the holidays. We'll also discuss 6 practical and creative tips to maximize year-end donations.
As the holiday shopping season winds down and final preparations are being made for Santa’s big night, many people are starting to mentally prepare for their much-dreaded holiday airline flight. . . according to the Air Transport Association, nearly 40 million passengers are expected to travel by air in the three weeks surrounding the this year’s winter holidays. As you ponder the airport traffic, pray for the up-coming weather report, and anticipate the lines at the airport security screening stations, (with the other 1.8 million passengers flying each day with you), representatives from the TSA would like to share the following obscure tidbits: