Your destination for insight into the world of event fundraising and charity auctions.
Every generation has its own style and preferences, be it music trends, fashion, career goals and political values. The same extends to their unique giving preferences. With ever broadening audiences, many nonprofits are finding success employing multi-channel campaigns: campaigns that utilize traditional mail, social media, email and more.
Did you know there are 9.5 million Millennial households in the United States? Typically defined as the generation born between the early 1980s to mid 1990s, the average Millennial is planning to take 3 trips over the next year.
Did you know... Baby Boomers spend a whopping $157 billion on travel each year? If people ages 50 to 70 are a target demographic for your nonprofit, it's smart to know where and why they're traveling. What's on their bucket lists? What kinds of trips and activities are they planning in 2019 and beyond? We put together an infographic with must-read statistics on baby boomer travel trends, plus tips to include top destinations in your fundraising efforts.
Do your donors like to travel? Surveys suggest they do: More than 80 percent of winning bidders report setting aside $5,000 annually for travel, while 53 percent set aside $10,000 or more! As donors in 2019 look to collect lifelong memories instead of clutter, non-tangible auction items continue to grow in popularity. These include experiences like trips, tours, entertainment tickets and exclusive access.
Happy New Year from Winspire News! Though we're still getting over the habit of writing 2018 on our dates, 2019 is officially in full swing. Today on the blog, we compiled important predictions regarding charitable giving in 2019 into one handy infographic. See must-read stats on the rise of giving by email, the importance of securing scheduled gifts, and ideas to engage socially conscious Gen-Z'ers.
With Halloween in the rearview mirror, we're looking ahead to year-end giving: the most important time of the year for development. Did you know some 30 percent of total nonprofit donations come in the month of December?! We recently looked at trends for #GivingTuesday 2018, a special day dedicated to financial support of nonprofit causes, that will take place in just 3 weeks. How can you make the most of charitable giving around the holidays? In today's infographic, see must-read stats on the state of charitable giving today, plus 10 practical ways to engage donors and maximize results.
Did you know giving back not only helps others - it's good for you?
Crowdfunding, or any form of group fundraising, used to refer to startups and individual projects seeking investors. Today, online crowdfunding sites (think Kickstarter and GoFundMe) have expanded to give individuals and organizations alike the power to create simple online support campaigns. Nonprofits are beginning to buttress traditional development strategies with online crowdfunding. In 2015, the crowdfunding industry raised over $17 billion in the United States alone. By 2025, crowdfunded donations are projected to reach nearly $100 billion. Yes, the iron is hot! Could your nonprofit benefit from the rise of crowdfunding? Read on for an infographic detailing trends and tips to get the most out of this unique fundraising opportunity.
With winter storms hitting the East Coast and cold snaps across the country, all eyes have been glued to the weather forecasts... How about the charitable giving forecast? Today on the blog, we have compiled some of the most important stats and predictions out there regarding charitable giving in 2018. See which donor sources are growing fastest, the meteoric rise of "donor-advised funds" - and how passage of the new tax bill will affect giving in 2018. We hope the information is useful as you begin strategizing for budgeting, programming and development in the year ahead.
We recently discussed the importance of year-end giving. A major part of many nonprofits' year-end giving campaigns: #GivingTuesday. According to the official site, Giving Tuesday is "a global day of giving fueled by the power of social media and collaboration." It takes place the Tuesday following Thanksgiving (U.S.) and shopping events Black Friday and Cyber Monday, kicking off the year-end charitable season.
Doesn't it feel like this year just began? Yet Halloween, the end of Daylight Savings and even Thanksgiving are right around the corner. With nearly one third of all nonprofit donations occurring in December alone, it's important to execute a strategic year-end giving campaign that maximizes your impact over the next two months.