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LifeAct, a nonprofit dedicated to suicide prevention education, partnered with Winspire to reserve once-in-a-lifetime Experiences for their annual raffle. $32,000 raised from raffle Over 300 tickets sold Proceeds contribute to 1,354 students coming forward to seek help last year Since 1992, LifeAct’s mission has been to prevent suicide by educating young people to recognize the symptoms of depression and seek professional help. They send trained, credentialed instructors into middle and high schools throughout Northeast Ohio to teach their program, Recognizing Teen Depression and Preventing Suicide, at no cost to schools.
There’s an old adage in web marketing that “content is king”, meaning that if you have great content (e.g. blog posts, videos, resources, etc.) on your nonprofit blog or website, you’ll attract more visitors, build a stronger following (i.e. more donors) and ultimately increase your ability to make an impact. There is one major caveat, though, and that is if your non-profit communication content is buried beneath bland headlines, your target audience may never discover the greatness of your blog posts and articles! Studies have shown that 4 out of 5 visitors to a website will only read the headlines. And of those that read a headline, only 20% will read the article below. This shows how important it is to have powerful headlines that compel your users to spend time on your site reading the content. → Expert Tip: One excellent tool that you can use to assess the quality of your headline is CoSchedule's Blog Post Headline Analyzer, which give's your blog title a grade and offers recommendations for improving your word selection, character count and sentence structure. In the following infographic we discover a few simple formulas that will help you to craft outstanding headlines even when you are having a creative block. Try the sample headlines provided below and watch your following grow as your users find out that your non-profit communication content is king!
Winspire would like to wish the very best to the 105 Nonprofit organizations in the United States and Canada who will be using Winspire No-Risk travel packages in their live and silent auctions this weekend. We wish you enjoyable and successful events and hope you greatly exceed your fundraising goals!!!
Your holiday shopping trip to most retail stores would not be complete without the familiar “ding, ding, ding” of a Salvation Army volunteer ringing a bell and collecting money in a hanging “Red Kettle”. According to the Salvation Army, the Red Kettle Campaign, the oldest annual charitable fundraiser of its kind in the United States, helps raise money for those who need it most in communities nationwide – providing toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round. From its humble beginnings as a fundraiser started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable outreach efforts in the United States. A few interesting facts: