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This article is part of a series titled "Lessons from the Biz World" where we explore valuable aspects of the for-profit sector that can be applied to nonprofit management and translate into a more efficient, stable and successful organization with a greater impact. Some organizations spend millions of dollars building their brand and keep their key messages visible among target audiences. This includes companies like Coca-Cola and Walmart, as well as nonprofits like Susan G. Komen for the Cure. While your nonprofit may not have that kind of budget, there are still plenty of ways to develop brand reputation and marketing messages. After all, if people don’t know who you are, what you do and why they should care, they are going to donate elsewhere.