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There’s an old adage in web marketing that “content is king”, meaning that if you have great content (e.g. blog posts, videos, resources, etc.) on your nonprofit blog or website, you’ll attract more visitors, build a stronger following (i.e. more donors) and ultimately increase your ability to make an impact. There is one major caveat, though, and that is if your non-profit communication content is buried beneath bland headlines, your target audience may never discover the greatness of your blog posts and articles! Studies have shown that 4 out of 5 visitors to a website will only read the headlines. And of those that read a headline, only 20% will read the article below. This shows how important it is to have powerful headlines that compel your users to spend time on your site reading the content. → Expert Tip: One excellent tool that you can use to assess the quality of your headline is CoSchedule's Blog Post Headline Analyzer, which give's your blog title a grade and offers recommendations for improving your word selection, character count and sentence structure. In the following infographic we discover a few simple formulas that will help you to craft outstanding headlines even when you are having a creative block. Try the sample headlines provided below and watch your following grow as your users find out that your non-profit communication content is king!
As you develop a marketing and communication strategy for your nonprofit in 2015, it is important to have an understanding of industry trends both in terms of key objectives as well as methods of outreach. A recent study of 1,535 staff members of nonprofits gathered data on marketing trends and objectives for 2015. Participants were polled on a variety of topics, including their primary objectives for their marketing efforts for 2015, their preferred method of outreach – using both digital and traditional media, and their expected frequency of outreach to their donor base. View Infographic → In addition, the survey data was broken down by job function of the nonprofit staff respondents, which shed some critical insight into how a nonprofit must balance competing interests within the organization in formulating a marketing and communication strategy.
Nonprofits are always looking for ways to improve their fundraising auctions so they can raise more money, and one of the best places to start looking for ideas is to survey your existing donor base. Surveys are a free and simple way to get feedback from your donors and learn more about their values and preferences. The information you receive can be used to develop everything from what type of event to host to the items you include in your live and silent auctions. How do I create a survey? Before you survey donors, consider the best way to reach your specific audience. Surveys can be done in many ways, such as over the phone, through snail mail, in person or via email. They can be comprehensive and cover many topics or be as simple as a single question. One of the most popular ways to survey your database of contacts is an online questionnaire sent via email. Questionnaires allow you to reach as many donors as possible efficiently and quickly. There are many free online sources that provide clear, easy-to use templates for you to work with. Surveymonkey.com is one such resource that we use at Winspire to survey our Nonprofit customers as well as every winning bidder when they return from their Experience. What should I ask? Start by asking yourself what you would like to know about your donors. Questions like “Why do you contribute to this organization?” are fairly standard survey questions, but you can dig deeper. Try to frame your questions in a way that will give you concrete feedback that you can use to improve your next event.
Email invitations - or "evites" - are gradually becoming more and more popular, but there is still the question of appropriateness when it comes to sending invitations to your donors. So which medium is best suited for inviting guests to your charity auction items event? The answer is it depends. Following are some general guidelines to follow when deciding whether to send out your charity event invitations via email or traditional snail mail: When to send a traditional invitation: Formal events: If you are having a formal gala where guests are requested to dress up, then it is best to play it safe and send a physical invitation.
Invitations are a great way to remind donors why they support your mission and entice them to attend your charity auction items event. In this article we cover a few tips for creating clear, concise and well-designed invitations that will increase attendance and build excitement for your fundraising event without going over budget.
Effective communication is often one of the biggest challenges Nonprofits face when trying to connect with donors, supporters and volunteers. With so many channels available to distribute your message, sometimes it can feel like you're just throwing paint at a wall and hoping some of it sticks. As we look forward to a new year, the array of options for communicating with your followers will likely get bigger, not smaller. Sometimes it can help to see what other organizations or people in your same industry are doing in order to get ahead of the curve.That's why we did a little research and threw together this Infographic with some of the Nonprofit Communication Trends we see coming up in 2014. Enjoy... and Happy Holidays!
Social media can be an excellent tool for marketing fundraising events and increasing awareness of your Nonprofit. Using social media to improve event attendance, however, is more than just having a Facebook or Twitter account. To market your next fundraising event effectively, follow these social media tips.
What’s the point of hosting a fabulous benefit auction if nobody shows? Okay, it’s unlikely that any event you plan will have zero attendees, but you get the idea. You want your benefit auction filled with supporters ready to bid and help your cause! To boost both attendance and spending at your next benefit auction, follow these five tips and make it a smashing success:
Having a benefit auction is a great way to connect with members, expand your reach and boost fundraising efforts. But executing a successful benefit auction is a difficult task, even for the most experienced Development Director. These tips are a good start for establishing a timeline and ultimately throwing an amazing event.