Your destination for insight into the world of event fundraising, charity auctions and no-risk travel packages.
As you develop a marketing and communication strategy for your nonprofit in 2015, it is important to have an understanding of industry trends both in terms of key objectives as well as methods of outreach. A recent study of 1,535 staff members of nonprofits gathered data on marketing trends and objectives for 2015. Participants were polled on a variety of topics, including their primary objectives for their marketing efforts for 2015, their preferred method of outreach – using both digital and traditional media, and their expected frequency of outreach to their donor base. View Infographic → In addition, the survey data was broken down by job function of the nonprofit staff respondents, which shed some critical insight into how a nonprofit must balance competing interests within the organization in formulating a marketing and communication strategy.
By Beth Kanter in her blog Bethkanter.org In 2013, social media will continue the trend of “going visual.” More and more nonprofits are adding data visualization to compelling story telling to create amazing infographics as part their marketing tool kits. For a quick primer on infographics, see “Five Infographics To Master Infographics in Five Minutes.” If you have decided that your nonprofit going to go visual in 2013, figure out your goal. Infographics can be used in different and creative ways and some obvious ones such as marketing messaging, educating about a social issue, to celebrate a successful campaign, to report to stakeholders on key performance metrics, an annual report, and even a marriage proposal! Need some more ideas? Check out my pinterest board “Nonprofit Infographics.” Before you hire a designer, work with your in-house design or do it yourself, it is a good idea to identify the goal, audience, data, and key message that you to communicate. Your graphic designer will certainly help you refine this initial idea.