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Have you noticed an increase in online donations lately? As our lives become more and more intertwined with technology (employee microchipping, anyone?), the way we support charity is no exception.
You already know how important it is for your nonprofit to have a website. You've chosen striking images, posted statistics on your impact, and made sure your "donate" button is displayed prominently on every page. Unfortunately, it hasn't been enough.
Whether you’re raising money for a community project, a research facility or a local animal shelter, there are a number of tried and tested methods for raising funds... so much so, it can be hard to come up with any original ideas for connecting new people to your cause. Thankfully, the internet has opened up a wealth of new channels and possibilities for fundraisers. They key to standing out from the crowd: Keep your online fundraising endeavors both fun and profitable. Fun ideas like online auctions, hosting webinars and even setting up an e-commerce store work wonders for both organizations and individuals looking to raise money. Here's why.
Fall fundraising season is well underway, and chances are your organization has a fundraising event on the horizon. A key piece to your success is strategic promotion. We all know events can be pricey, and when budgets get stretched thin, it's tempting to put marketing efforts to the backburner. Fortunately, there are plenty of ways to spread the word that don't cost a penny. Today we will look at 6 of the best ways to promote your event for free, including: Google AdWords Other Online Resources (social media, organization website) Email Marketing Media Partners (media sponsorships, press coverage) Press Releases Local Events, Clubs and Word-of-Mouth Whether you're looking to make a big splash in a first year event, or need to refresh a stagnating event, bringing in new supporters can set the tone for years to come. Read on for ways to convert these methods into more event registrations—and dollars for your cause.
In today’s tech-saturated world, having a website is essential for any nonprofit or organization to connect constituents to their cause. Nearly every other marketing initiative you use—be it social media, an e-blast, newsletters or annual reports—will push supporters to your nonprofit website, so you want to make sure the final destination is attractive, straightforward and easily navigable. And since people tend to browse quickly and multitask on the web, you only have a few seconds to grab their attention and encourage participation. While most nonprofits understand the value of online marketing, many aren’t sure where to start. Let’s look at 3 ways you can give readers the motivation and tools they need to support your cause. Tip #1: Attractive Design and Branding Keep it simple. When it comes to site design, each organization has its own preferences: sleek and modern, colorful and kid-friendly. While design can reflect the nature of the organization, the general key to success is that “less is more.” Below, the homepage for the American Society for the Prevention of Cruelty to Animals is a great example of minimalism. They take advantage of negative space, guiding the reader to information and donations. A site that’s too cluttered, especially the homepage, can drown out your main message.
Digital giving continues to grow, up 14% in 2013 alone, according to The Network For Good Digital Giving Index. Industry experts agree that this trend is likely to continue to increase, which means if your online donation page isn't in tip-top shape, you will miss out on key giving opportunities. These slower summer months are the ideal time to revamp your online giving page. Give yourself enough time to test, refine, test again and ensure your organization's website is prepared for whatever the end-of-year fundraising season throws at it. If nothing else, take a good hard look at optimizing your donation page for November and December, which are the biggest months of the year for online giving. Approximately 40% of online giving occurs in December, and knowing how busy thing get starting in September, it's wise to take the time today to get ready for the end of the year. Maximize fundraising efforts and give donors a smooth online experience by incorporating these 10 simple yet extremely effective components to your nonprofit's online donation page: 1. Seamless branding Your logo and branding should be consistent throughout the website, including the online giving page. You want people to feel confident that they are donating to their intended charity. A well-branded donation process that reinforces their value as a donor will make for an enjoyable experience that will entice them to return and donate again. 2. Concise copy The focus of the online donation page is giving, so it should not be heavy with copy. Consider adding a brief description of the charity's mission and the donation's potential impact, but keep it to one or two short paragraphs. You don't want to distract visitors from completing the donation form. If they want to learn more, they can easily access other pages of your website.
Online donations are increasing, according to the latest Nonprofit Benchmarks Study performed by M+R and the Nonprofit Technology Network. In 2013, website traffic for Nonprofits increased 16% and online giving increased 14%, which is good news for organizations looking for new fundraising strategies. Nonprofits like yours can take advantage of these trends by improving your online presence to increase donations. A boost in online donations requires adjustments on your end. Although online giving is increasing, your website and social media presence could be stopping you from reaping the benefits. To get more supporters to donate online, you first have to drive more traffic to your website. Social media is an excellent tool for driving traffic, and according to the benchmark study, social media audiences continue to grow at a rapid pace. Use various social media platforms such as Facebook, Twitter, Google+ or Pinterest - and don't be satisfied with just having an account. Be active on social media and post updates regularly, working to expand your audience and engage users. Encouraging supporters to visit your website is a start to boosting online giving, but it's your website that will determine whether they actually donate. Seal the deal by giving your audience a great online experience. Usability, Content, Donation Button and the Donate Pages are all factors that will influence whether supporters donate or simply exit out of the site. What is a Usability Test? A test where you task a group of people who have never used your website before to sit down and try to accomplish certain objectives, such as completing an online donation, while you observe them. It will help you identify possible roadblocks or areas of the website that may be unclear, which you can then improve and then retest. Usability: Poor navigation will leave supporters feeling frustrated, and they may give up on your website before even making it to the donation page. Users shouldn't have to struggle to find information or their way around your site. Set up usability tests to pinpoint problems within your site, and then tweak them to give your donors the best online experience possible.