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Improve Your Online Presence to Boost Donations

Online donations are increasing, according to the latest Nonprofit Benchmarks Study performed by M+R and the Nonprofit Technology Network. In 2013, website traffic for Nonprofits increased 16% and online giving increased 14%, which is good news for organizations looking for new fundraising strategies. Nonprofits like yours can take advantage of these trends by improving your online presence to increase donations.  A boost in online donations requires adjustments on your end. Although online giving is increasing, your website and social media presence could be stopping you from reaping the benefits.  To get more supporters to donate online, you first have to drive more traffic to your website. Social media is an excellent tool for driving traffic, and according to the benchmark study, social media audiences continue to grow at a rapid pace. Use various social media platforms such as Facebook, Twitter, Google+ or Pinterest - and don't be satisfied with just having an account. Be active on social media and post updates regularly, working to expand your audience and engage users.  Encouraging supporters to visit your website is a start to boosting online giving, but it's your website that will determine whether they actually donate. Seal the deal by giving your audience a great online experience. Usability, Content, Donation Button and the Donate Pages are all factors that will influence whether supporters donate or simply exit out of the site.  What is a Usability Test? A test where you task a group of people who have never used your website before to sit down and try to accomplish certain objectives, such as completing an online donation, while you observe them. It will help you identify possible roadblocks or areas of the website that may be unclear, which you can then improve and then retest. Usability: Poor navigation will leave supporters feeling frustrated, and they may give up on your website before even making it to the donation page. Users shouldn't have to struggle to find information or their way around your site. Set up usability tests to pinpoint problems within your site, and then tweak them to give your donors the best online experience possible. 

  • 8 min read
  • Jun 12, 2014 11:24:00 AM

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