When it's noon, your tummy's growing and you're looking to try something new...do you turn to Yelp, Google, Foursquare or more?
If so, you're in good company: Some 90 percent of people make decisions based on online reviews, while 74 percent of people say they trust online reviews as much as personal recommendations. While brands have always had to manage their reputation, the first impression many customers have with a product these days is their reviews on Amazon, Facebook and more.
As consumer dollars increasingly hinge upon online reviews, the same is true for philanthropic dollars.
People want to know about your cause, mission and impact before donating. As a result, testimonials and ratings from an objective third party can be more influential than the impressive stats you might post on your own site.
Positive reviews can change visitors into lifelong donors.
Negative reviews can turn them into missed opportunities.
Have you looked at your online reviews lately? If so, do those reviews improve your credibility...or raise red flags?
In today's post we'll look at 6 strategies for nonprofits to attract online reviews that leave a great first impression. We'll also provide a handy "Guide to Online Reviews" graphic to share with supporters that makes reviewing a breeze.
Step 1. Do work that merits positive reviews.
Don't worry: This is the easy part!
The rest of this post is based on the assumption your organization is already doing work worthy of outstanding reviews. Here at Winspire, we have the pleasure of working with thousands of nonprofit clients, auctioneers, vendors and more to help raise more money for good causes.
As a Winspire News reader, I'm confident your impact deserves to be shared on social media.
Step 2: Create and claim profiles on multiple review sites
Reviews are a numbers game. The more positive reviews you get, the less weight a negative review holds.
It used to be that nonprofit rating sites like Charity Navigator led the way for these objective reviews. Organizations were evaluated based on criteria like financial health, transparency and overhead. While the process wasn't necessarily comprehensive, it gave donors some reassurance before deciding to give.
Today the first search results that pop up for your organization are social media pages (like Facebook and Google) and directory sites (like Yelp, Glassdoor, Yellow Pages, and GreatNonprofits.org).