Your destination for insight into the world of event fundraising, charity auctions and no-risk travel packages.
Which type of fundraising event makes the most money in the shortest amount of time? Is it golf tournaments, galas, 5K run/walks, raffles?
"You never get a second chance to make a first impression." - Will Rogers, actor
When your fundraising event countdown passes the 3-month mark, it's a good time to celebrate what you have accomplished and make final pushes to reach your goals. How will you ramp up your social media strategy? Which potential event sponsors and underwriters haven't yet responded? How many Fund-a-Need pre-donations have been collected? That's a lot of priorities to balance at once.
Planning a summer fundraising event? As the big day gets closer, there are countless details to finalize: the auction items, your social media strategy, event sponsors and more.
If you've ever helped organize a fundraising event, it won't surprise you to hear event planning is certified tough. In fact, according to CareerCast's Most Stressful Jobs of 2018 list, 'Event Coordinator' is the fifth most stressful job out there!
Recently we hosted a webinar with fundraising software provider Greater Giving all about practical tips to describe, display, promote and sell auction packages more effectively. Today we are sharing part I of a lively Q&A session with charity auction organizers around the country.
With spring fundraising season upon us, many nonprofits are hustling to procure quality items for their charity auctions. How can you generate higher bids on every item and make the silent auction worthwhile? In popular ABC sitcom Last Man Standing, funny guy Tim Allen plays Mike Baxter, a marketing director for sporting goods retailer Outdoor Man. His wife, Vanessa, is a revered geologist doubling as leader of the PTA. See below as Vanessa and Mike attend a fundraiser for the school that includes a silent auction - and one hilarious pen-and-paper bidding war. Then see if you can spot the 4 best practices we found in the clip, plus get free downloads for your next auction (like customizable bid sheet templates).
Silent auctions are a great way to build momentum for a fundraising event, supplement live auction revenue, engage local donors and delight supporters. And as the holidays draw near, people will be interested in buying unique gifts for friends and family (and treating themselves!) while supporting your cause. As we noted in a recent infographic, most items bring in 40 to 60 percent of their retail value. So you want to follow silent auction best practices that spur final bids to the higher end of that range. If you're new to organizing auctions, you may have some of these common questions on pricing, bid sheets, timing and more: Should we put the retail value on bid sheets? How do we determine minimum bids? Do you see value in Buy Now prices? What are best practices in closing the silent auction? How do we expedite checkout? How can we avoid miscellanous problems? Read on for expert answers and practical tips for turning your auction into an exciting, lucrative shopping spree. 1. Displaying retail values Should we display the values on bid sheets? Is it illegal not to put the value? Are there any times when you would put a value on items? This is a very common question among auction organizers—is it wise to display the item's retail value in marketing materials such as bid sheets, display materials, the auction catalog and online auction site? Our take: It's typically not a good idea to include prices in your auction catalog and here's why.
Which type of fundraising event makes the most money in the shortest amount of time? Is it a golf tournament or gala, 5K run/walk or raffle? Our answer: events with auctions, and for one simple reason. They make it fun for guests to spend money quickly. At a typical auction... A nonprofit has set up a one-night-only storefront where everything must go. Donors arrive ready to compete for the best deals on unique items procured around the community. First guests browse the silent auction tables. Throw in dinner, cocktails, socializing and a good cause, and the money starts to flow very quickly. The silent auction is then closed and items sold to the highest bidder. Next comes the live auction. The energy of the evening is at its peak. A skilled benefit auctioneer taps into people’s competitive nature. She combines one-upmanship and big egos with an eager audience to ignite bidding wars. Tens of thousands of dollars are generated in a matter of minutes. These prestigious social events combine ticket sales, special cash appeals and winning bids to raise anywhere from $50,000 to $1 million in one night. So, how do they raise that kind of money? Welcome to the less glamorous side of event fundraising: Successful auctions require a ton of work and expertise. Committee chairs and legions of volunteers spend the better part of a year procuring donated items, creating displays, promoting the event, and more...all hoping the event will be both fun and profitable. Auction planning is extremely complex, and many steps can be mishandled or overlooked. Professional guidance is the key to unlocking an auction's full revenue potential. The secret to navigating the process and acheiving your event's full potential is professional guidance. Imagine having an auction expert by your side to advise best practices, track logistics and suggest hidden revenue opportunities. Wouldn't it be great knowing you've handled everything that needs to get done? That’s where Checklist Builder comes in. For months we have been developing a brand-new resource for event fundraisers in the Winspire community. Today we are proud to unveil Checklist Builder for you to try absolutely free! Read on to learn more about this new tool and how your organization can benefit.
Silent auctions are your organization's "one night only" storefront. And just like a brick-and-mortar retailer, creating an immersive shopping experience is key to generating revenue. Part of the process is setting up the overall decor, like tables, lighting and decorations. But the highlights of the night are those great silent auction items. Do your silent auction item displays encourage people to stop, look and buy? Attractive silent auction displays can have a dramatic effect on the item's perceived value and thus bidding. Using the same colors, fonts and layout on all your display sheets also gives the event a professional, polished appearance—and saves hours of precious time. Fortunately, creating great silent auction displays is easier than you might think. Below are 6 elements of an effective item display sheet, plus a link to receive our Silent Auction Item Display Templates bundle, our easy-to-use, 100% customizable templates (with instructions) that will take your upcoming event to the next level.
In recent weeks, we have discussed strategies to help your silent auction draw in as much revenue as possible by procuring buzzworthy auction items, prepping donors to bid and setting appropriate opening bids. What about running the event itself? While every event is bound to have a few hiccups, here are 3 things you can do before your silent auction that, when done right, will help the night go as smoothly as possible. 1. Designate these volunteer positions Volunteers are an essential part of most organizations' operations year-round. Here are a few volunteer positions that can benefit any auction: