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Technology is changing the scope and depth at which nonprofits can engage supporters. Is your nonprofit intimidated by online marketing, or not sure where to start? You're not alone: A recent survey reveals 69 percent of nonprofits feel they need to do more with online marketing to engage their audience.
At Winspire News, we strive to keep our readers informed with up-to-date information on the fundraising world. Perhaps no information is more important than understanding the motivations of your donor base. In today's infographic, we looked at recent Harris Poll survey data from over 2,000 U.S. adults on their nonprofit support and giving habits.
In the business world, you may have heard that attracting new talent costs much more than retaining employees. Did you know the same principle is true for donors? A recent study by the Association of Fundraising Professional's Fundraising Effectiveness Project concluded donor retention reached a 9-year low of 46 percent in 2016 - despite an increase in revenue and donors overall. What does this mean for your organization?
Imagine your upcoming charity auction as a one-night-only storefront for luxury merchandise. You've spent the better part of a year making sure every detail is just right: stunning venue, engaging program, shelves lined with exciting items. You know you'll only have 3 or 4 hours to sell as much merchandise as you can. Finally, the big night is here. Two customers approach. One is a window shopper that has stumbled upon your storefront. She takes a look around and sees few others actively shopping. The selection seem nice, but she has sticker shock at the premium items. Now imagine a second customer enters, store catalog in hand. She's already seen ads for some of the best items and has circled a few to check out. She's brought a friend to compare notes. Best of all, she's familiar with your brand and what you stand for. Which customer is more likely to produce a sale? Strategic promotion of auction items before the event sets your fundraiser up for success. We've developed plenty of free resources to make promotion easier, including an eBook on email campaigns, customizable auction catalog templates and more. Today we will look at promotion via social media, specifically on the two most popular social platforms today: Facebook and Twitter. As social media changes the marketing landscape, read on for the best practices and trends to expand your reach, sell more tickets and capture higher bids. Facebook Pew Research Center reported this week that 79 percent of online American adults use Facebook. The majority of your supporters are almost certainly on Facebook. What's more, 76 percent of Facebook users check in every single day! This is a huge opportunity of which most nonprofits aren't yet taking full advantage. Here are 5 must-do's for promoting a fundraising auction and items on Facebook. 1. Create a landing page and Facebook Event. Before you create an Event on Facebook, you'll need to set up a branded event landing page. This page is the specific website where you'll direct people for immediate participation, whether it's learning more about your event, buying tickets, registering and so forth.
The board is critical to a nonprofit's success and longevity. Board members voluntarily give their time, resources, professional insight and more to support a cause they believe in. They also serve as the public face of an organization, advocating for your work and impact. Not only do board members participate in day-to-day operations, they're needed to pull off special fundraising events throughout the year. Are you making the most of their time and efforts?
December can be one of the most important and productive months for your fundraising efforts. One way to increase your bottom line during the these winter months is by focusing donor development efforts on your legion of 'social fundraisers'. Also known as your 'evangelists', these are individuals who not only believe in your cause but also become a nexus of social activity, both online and offline, to promote your organization and its fundraising activities. In addition to utilizing social fundraisers, it is important to have a strategic fundraising plan for the month of December to ensure that your outreach calls-to-action are targeting the right individuals with the right messages. 30% of all online gifts are given in December, and 10% of all donations come in the last three days of the calendar year, so it is critical that your fund development strategy positions your organization to maximize the fundraising potential from your donor audience. Click here to view the full sized infographic.
Join the movement... Follow Winspire! Help us help you with your next Non-Profit fundraising event. We are committed to helping you maximize the amount of money you raise for your organization. To help with this, we are rolling out some new resources for you to have available as you plan for your next event.