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"Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It can turn a meal into a feast, a house into a home, and a stranger into a friend."- Melody Beattie, author As we prepare for a holiday that's all about counting our blessings, I want to personally thank you for subscribing to Winspire News. This publication exists to help nonprofits like yours raise more money at charity events. Whether you've been reading for years or days, I hope you've gleaned practical takeaways and timely resources that have set you up for success (like this 4-step guide to #GivingTuesday). If you would like to give any feedback on your experience with Winspire News and/or suggestions for future posts and resources, I invite you to take our 5-minute Winspire News survey: And if you've appreciated our content, be sure to invite colleagues, volunteers, board members and more to subscribe as well! In addition to cutting-edge fundraising articles and guides, each subscription is another entry in our quarterly Donation Giveaway—and we're giving away a 5 night stay in Italy to kick off 2017. Simply share this link to any who might be interested: http://you.winspireme.com/give-away. On behalf of all of us at Winspire, we wish you a wonderful Thanksgiving and fruitful holiday season ahead. (And to our Canadian readers - please accept our belated greetings!) To your success, Summy Lau Fundraising Editor, Winspire News firstname.lastname@example.org (949) 544-8556
Can you believe there's just one week until Thanksgiving? With over half of nonprofits receiving the majority of their contributions between October and December, it's no wonder development departments across North America are turning their focus to year-end giving campaigns. The first milestone is Giving Tuesday, a global celebration of philanthropy on the Tuesday after Thanksgiving. This year it will take place on November 29, 2016. As discussed in our recent post, "4 Quick Tips to Raise Money on #GivingTuesday," ideally you've already been in contact with donors to raise awareness about this day. If so, you're in great shape to capitalize on this fundraising opportunity. If not, rest assured it's not too late to join in the fun. Read on for concrete tips and 9 real-life examples of landing pages that effectively capture year-end gifts. Build a branded donation landing page First, what is a landing page? It's a distinct, standalone web page built for one objective. Landing pages typically contain forms for capturing information, like email addresses for newsletter subscriptions or, for the purposes of this post, making a donation. Here are several best practices of building a branded Giving Tuesday page, and they apply to any donation page year-round. 1. Urgent Headline Right from the start, define the mission and goal of the campaign. Create a snappy tagline to explain your mission. According to web analytics platform Kissmetrics, people tend to read only the first 3 words and last 3 words of a headline when scanning. So you want to keep titles as short as possible.
Giving Tuesday—the latest iteration of post-Thanksgiving spending days (think Black Friday, Small Business Saturday and Cyber Monday)—is a global online movement dedicated to giving back. The occasion puts the spotlight on generosity, inspiring people around the world to invest in causes they believe in. Since its inception in 2012, more than $55 million has been raised to support over 10,000 participating organizations. On November 29th, 2016, your nonprofit will get the unique chance to engage a wide range of supporters with a Giving Tuesday campaign, setting the bar for the holiday giving season to come. There's only 41 days (6 weeks) left until the big day! Is your organization ready? Check out today's infographic to see the huge impact Giving Tuesday has on global philanthropy, then get 4 quick strategies for nonprofits of any size to tap into its momentum.
Throughout the year, Winspire provides resources to help you and your Nonprofit with maximize your event fundraising revenue through live and silent auctions, raffles and our no-risk travel packages. As we get ready to celebrate Thanksgiving this Thursday, we thought we’d take a stab at talking turkey and share some information graphics (a.k.a "infographics") that may be of interest to you. Below we threw together six of our favorites from around the web. Definitely check out the “How to Fold A Napkin Turkey” section and use it to impress your guests or maybe the in-laws this year. We hope you enjoy, and have a wonderful Thanksgiving!! - Your Winspire Team