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Many Nonprofits hold their fundraising events during these fall months before the holiday season hits. After the events are over and the holidays begin, donors may still be willing to give – so it's important not to end your fundraising efforts prematurely. Studies show that online donations often increase during the holiday season. In a 2012 survey by Charity Navigator, 90% of donors polled said they donated during the year-end giving season. Online gifts rose 16% during the same period in 2013 according to The Chronicle of Philanthropy. This increase might have to do with the popularity of online campaigns like #GivingTuesday, which happen around the holiday season, but more importantly has to do with the spirit of giving during the holidays.