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With its growth in popularity, social media has become one of the hottest topics in the Nonprofit sector for organizations of all sizes to showcase their nonprofit auction items.
Despite its widespread adoption, many organizations still have questions about how to use social media to further their mission and connect with their supporters.
Social media is a low-cost, effective marketing and communication channel that allows you to empower your supporters to share your organization’s mission and achievements in an interactive forum.
Common obstacles nonprofits face when adding social elements to their communication and marketing efforts include: resourcing, understanding best practices, learning the nuances of specific tools and measuring ROI.
As with any new technology, familiarity builds confidence. Having clear objectives will help simplify the planning and execution of a social media plan. It doesn’t need to be overwhelming or difficult. Social Media is a supplemental communication channel that can add tremendous value to your supporters and organization.
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With an extensive background in marketing and design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue.
Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, newsletters, eBooks and other resources for Nonprofit fundraising professionals. You can also find Ian on Google+.