WINSPIRE NEWS

Your destination for insight into the world of event fundraising and charity auctions.

Why Nonprofits Need a Social Media Strategy [INFOGRAPHIC]

Posted by Ian Lauth
Why Nonprofits Need Social Media

Click Here to view Infographic

Winspire-Why-Nonprofits-Need-Social-Media_200With its growth in popularity, social media has become one of the hottest topics in the Nonprofit sector for organizations of all sizes to showcase their nonprofit auction items.

Despite its widespread adoption, many organizations still have questions about how to use social media to further their mission and connect with their supporters.

Social media is a low-cost, effective marketing and communication channel that allows you to empower your supporters to share your organization’s mission and achievements in an interactive forum.

Common obstacles nonprofits face when adding social elements to their communication and marketing efforts include: resourcing, understanding best practices, learning the nuances of specific tools and measuring ROI.

As with any new technology, familiarity builds confidence. Having clear objectives will help simplify the planning and execution of a social media plan. It doesn’t need to be overwhelming or difficult. Social Media is a supplemental communication channel that can add tremendous value to your supporters and organization.

Click on the image to the right to enlarge the infographic. The information might surprise you! 


Winspire Communications Director

About Ian Lauth

With an extensive background in marketing and design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue.

Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content,  newsletters, eBooks and other resources for Nonprofit fundraising professionals. You can also find Ian on .

Follow Me:FacebookTwitterLinkedIn

Donor Relations, Donor Retention
Ian Lauth
Ian Lauth
With an extensive background in marketing development and content design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue. Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, newsletters, eBooks and other resources for Nonprofit fundraising professionals.

Related Posts

Fundraising in the COVID-19 Climate - Q&A with Nonprofits

Because we know how challenging this time may be, we wanted to provide some guidance and clarity during this challenging time. Our Director of Product Development, Jason Champion, Director of Sales, Kevin Spykerman, and Director of Marketing, Lou Prisco, sat down with Bobby D. Elhert, Benefit Auctioneer and Fundraising Professional from Inspire Hearts Fundraising, to answer live questions sent in during our live webinar Q + A.

Best Practices: Postponing your Fundraising Event

With the postponement of a gala event, much work needs to be accomplished in a short period of time and approached with flexibility and care. Our good friends at JDRF shared with us some tips for postponing an event that includes a checklist of activities and strategies to be considered and executed.

Happy Holidays from Winspire!

Season's Greetings! Our team here at Winspire wanted to wish you and your organization a Happy Holiday 🎉